Responsibilities

Reporting to and under the guidance of the Principal Investigator of the Pathways to Prosperity Partnership and the P2P Communication Manager, the Communication Coordinator/Officer will be responsible for carrying out a variety of communication-related tasks including:

• Maintain and build relationships with local and national media

• Prepare press releases, write op-eds, and create media toolkits about P2P research and events

• Monitor the success of media relations by tracking the coverage received

• Prepare content for P2P website, and use content management system to maintain and update P2P website

• Liaise with external website developers to re-design website pages and launch compelling new sections aligned with P2P’s vision

• Maintain an editorial calendar for P2P eBulletins and design engaging eBulletins using email marketing platforms such as MailChimp and ConstantContact

• Write and edit content for P2P eBulletin, and coordinate with external and internal content contributors

• Maintain subscription database

• Manage existing P2P twitter channel; Set-up and grow other social media channels including Instagram and LinkedIn

• Create social media posts and schedule content as required

• Track and analyze social media and website metrics

• Develop communications resources such as social media toolkits and presentation templates to support P2P stakeholders  

• Copy-edit and proofread P2P materials as required

• Develop infographics to showcase key insights of P2P research and activities

• Set up and manage zoom meetings and webinars

• Other duties as required

Knowledge, Skills and Abilities

• Degree in Journalism, Media, English, Public Relations, Communications or related program

• 2+ years experience in media relations, website management, and social media management in the academic, public, human services, or not-for-profit sector

• Proven ability to implement communication strategies

• Strong writing, editing, and proofreading skills with excellent attention to detail

• Strong analytical and problem-solving abilities

• Ability to work in a fast-paced environment, multitask, meet tight deadlines and adapt to changing priorities

• Proficient in graphic design software such as Photoshop, InDesign, Illustrator, Canva

• Advanced knowledge of Office 365 including Publisher, Word, Excel, PowerPoint

• Advanced knowledge of content management systems including WordPress and mail management systems such as Constant Contact, Mailchimp

• Experience with social media and building impact with social media content

• Ability to analyze website and social media metrics

• Proven experience in building and maintaining media relations

• Experience in creating eye-catching infographics on research findings is an asset

• Knowledge of meeting platforms: Zoom, Teams and other virtual event platforms 

• Ability to work independently, while being a collaborative and communicative team member

• Willing to learn and embrace emerging technology