About TechAlliance

We are the place for dreamers, innovators, and world-changing ideas. We empower world-class ventures and fuel growth in Canada's innovation economy, while championing, coaching, and amplifying businesses, and fostering a vibrant technology community in Southwestern Ontario.

About the Role

Responsibilities

• Proactively use your local knowledge and connections, and your passion for storytelling to write meaningful and relevant content that prompts followers to authentically engage and share.
• Conceptualize, design, and develop publishing and graphics material in various digital media formats.
• Produce wraparound content to complement visual design elements including social media, website, and email marketing copy that directly supports the editorial calendar and strategic priorities of the organization.
• Write key internal and external communication pieces such as presentation materials, remarks, annual report, strategic plan, funder’s reports, etc. with consistent brand and persona.
• Keen interest in political influencers at all three levels of government to inform innovation policy development and promote Southwestern Ontario’s innovation economy.
• Develop press releases, key messages, quotes, and other editorial materials while managing media and proactively secure press opportunities. 
• Align TechAlliance's thought leadership and brand vision with current trends in technology and innovation through engaging brand messaging and visuals.
• Plan for crisis communications and execute, if necessary.
• Analyze social channels and website analytics to optimize readership, measure performance and report on impact.

Incumbent Qualifications

• Undergraduate degree in communications, journalism, marketing, or public relations preferred.
• Minimum 5-7 years' experience in a similar role or in an agency setting.
• Experience working with government or elected officials considered an asset.
• Must have excellent writing skills, in-depth knowledge of principles of writing, including grammar and style, argument, and coherence and attention to detail, editing strengths with an excellent command of the English language.
• Superior oral skills coupled with active listening and demonstrating professionalism in both presentation and demeanor.
• Knowledge of theory and best practice in media relations and public affairs, and of marketing fundamentals, campaigns, and trends.
• Acute understanding of social media platforms from content, audience, and technical perspective.
• Dedicated team player who is able to contribute to a vibrant team culture and core values, while prioritizing multiple and changing demands.
• Exceptional attention to detail with excellent planning and time management while working independently and with ambiguity.
• Highly self-motivated, innovative thinker with a creative flair and passion, and able to work in high-demand atmospheres.
• Demonstrated success in building credibility, managing relationships, and proactively collaborating with multiple internal and external stakeholders.
• Proficient in Google Analytics and Ads, MailChimp, Adobe Creative Cloud, Canva, WordPress, SalesForce, Slack, MS Office 365, and Eventbrite.
• Strong understanding of SEO and SEM techniques and best practices.
• Active participant on Twitter, LinkedIn, Facebook, and Instagram.
• Valid driver's licence, access to a vehicle, and resides in Elgin, Huron, Lambton, Middlesex, or Oxford County.
• Alignment with TechAlliance's mission, vision, and culture.